Alcohol Advertising Effects on Adolescents

8/18/2020 2:00 pm - 3:00 pm

This webinar will review some of the background, theory, and research on the appeal of alcohol advertising to adolescents and the effects of ad exposure on underage alcohol use.

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Presenter: Dr. Alisa Padon

BIO: Alisa Padon, PhD is a Research Scientist at the Public Health Institute. Her research focuses on the impact of policies and marketing of alcohol, tobacco, cannabis, and sugar-sweetened beverages on public health and youth, examining the intersection between the unique vulnerabilities of youth and the psychosocial and neurocognitive appeals and techniques used in marketing. She earned her masters’ degree in biomedical ethics at the University of Pennsylvania, her doctorate in public health at the Johns Hopkins Bloomberg School of Public Health, and she completed her post-doctoral work at the Annenberg School for Communication Tobacco Center of Regulatory Science at the University of Pennsylvania.