Framing and Marketing Your Program's Message: Effective Community Engagement for Every Audience

Thursday, April 10, 2025
09:30 AM - 01:00 PM
Homewood Suites Chicago
40 E. Grand Avenue
Chicago, IL 60654

 

This longstanding MEE Productions workshop is a valuable learning experience for frontline and supervisory staff working primarily in communities impacted by gun violence and substance misuse. Using an interactive approach, this in-person workshop will deliver skills attendees can use immediately to raise the level and effectiveness of outreach and engagement activities.

 

Learning Objectives

After this webinar, participants will be able to:

  • Identify and classify key differences between oral-based and literate-based cultures
  • Identify and apply a mix of strategies that will result in more effective communication and relationship-building efforts, including a combination of digital outreach (high-tech) and on-the-ground encounters (high-touch)
  • Increase their awareness and understanding of the worldview and specific cultural and communication dynamics of communities of color facing the highest health disparities.
  • Understand the steps required to develop trauma-informed, culturally relevant, and street-credible messaging and materials
  • Develop messages that embed references to stress and trauma, resilience and healing that resonate with youth and families