Over the past decade, the U.S. alcohol retail landscape has changed drastically with the introduction of new types of ready-to-drink products – many with high alcohol content – the co-branding of alcohol and soda brands, and the emergence of THC-infused beverages. Additionally, shifts in marketing and sales practices, influenced by technological advances and the COVID-19 pandemic, have raised substantial concerns about underage access and overconsumption. This presentation explores these evolving trends, offering insights into recent research on product marketing and the implications for public health and policy development.
This webinar was recorded on January 30, 2025.