Substance Use Prevention Training

Planning and Implementing Communication Campaigns is a series of three courses introducing Substance Use Prevention Program (SUPP) providers to the basic skills, information, and concepts needed to plan and implement effective communication campaigns. The three courses in the series include Introduction to Communications Campaigns (online), Ten Steps for Planning and Implementing Communication Campaigns (virtual classroom), and this training, Developing Materials for Locally-Designed Campaigns.

During this interactive virtual classroom course, participants will learn the steps and best practices involved in planning and implementing a locally designed communication campaign. Participants will become familiar with print ad principles and obtain tips, tools, and resources for designing and pilot testing materials.

All SUPS and CSUPS staff implementing locally-designed communication campaigns who have not previously completed Planning and Implementing Communication Campaigns are required to complete this course.

This online self-study course introduces participants to the term ‘communication campaign,’ the goals and objectives of communication campaigns within the SUPP system, and the SUPP standards.