Communication Campaign Materials

Underage Drinking Prevention Communication Campaigns

A Communication Campaign is a purposeful promotional strategy to change knowledge, attitudes, and/or behavior in a specific, intended audience via marketing and advertising techniques. The materials below were developed to assist local communication campaigns designed to reduce 30-day alcohol use among 8th-12th graders in Illinois.

Youth Campaign Objectives

• Increase the percent of Illinois middle school and high school youth who report it is wrong or very wrong for someone their age to drink beer, wine, or hard liquor (e.g. vodka, whiskey, or gin) regularly.
• Increase the percent of Illinois middle school and high school youth who report no chance or little chance of being seen as cool if they began drinking alcohol regularly, that is, at least once or twice a month.
• Increase the percent of Illinois middle school and high school youth who report moderate or great risk of harm (physically or in other ways) if people take one or two drinks of an alcoholic beverage nearly every day. 

Parent Campaign Objectives

• Increase the percentage of Illinois middle school and high school youth who report their parents have talked to them in the past year about not using alcohol.
• Increase the percentage of Illinois middle school and high school youth who believe they would get caught always or most of the time by their parents if they drank some beer, wine, or hard liquor (e.g. vodka, whiskey, or gin) without their parents’ permission.

CLICK HERE to download the Prevention First Communication Campaign Resource Guide.

Youth Marijuana Use Prevention Communication Campaigns

A Communication Campaign is a purposeful promotional strategy to change knowledge, attitudes, and/or behavior in a specific, intended audience via marketing and advertising techniques. The materials below were developed to assist local communication campaigns designed to reduce 30-day marijuana use among 8th-12th graders in the service area.

Youth Campaign Objectives

• Increase the percent of Illinois middle school and high school youth who report it is wrong or very wrong for someone their age to smoke marijuana.
• Increase the percent of Illinois middle school and high school youth who report no chance or little chance of being seen as cool if they smoked marijuana.

Parent Campaign Objectives

• Increase the percentage of Illinois middle school and high school youth who report their parents have talked to them in the past year about not using marijuana.

CLICK HERE to download the Prevention First Communication Campaign Resource Guide.

Youth Vaping Prevention Communication Campaigns

A Communication Campaign is a purposeful promotional strategy to change knowledge, attitudes, and/or behavior in a specific, intended audience via marketing and advertising techniques. The materials below were developed to assist local communication campaigns designed to reduce 30-day vaping use among 8th-12th graders in the service area.

Youth Campaign Objectives

• Increase the percent of Illinois middle school and high school youth who report moderate or great risk of harm (physically or in other ways) if people use e-cigarettes or other vaping products.
• Increase the percent of Illinois middle school and high school youth who report no chance or little chance of being seen as cool if they use e-cigarettes or other vaping products.

All campaign materials are funded in whole by the Illinois Department of Human Services, Division of Substance Use Prevention and Recovery through a grant from the Substance Abuse and Mental Health Services Administration.